Digital Deception (August 5, 2013)

. . .

1          “I mentioned to a close friend privately that digital is holding its own against analog.  However, digital has some downsides.”

2          “I call it digital deception.  Digital allows for so much more deception because nothing is permanent.”

. . .

1          “I clicked ‘add to cart’ to add a product on the ‘Styx’ e-commerce website, jotted down the price and noted the free shipping on a sheet of paper.”

2          “Which gets us back to the need to make a written record that is permanent.”

1          “I minimized the site on the screen, called a local store for comparison and then maximized the site on the screen.  The price was the same, but the free shipping was changed to a much more substantial cost.”

2          “Bait and switch transcends technology.  You may find that the shipping is free, but the shipping date is in a month or longer.  That may prove to be an unprofitable stratagem because it goes against the all-consuming desire for immediate gratification.”

. . .

1          “Now it is offering free shipping and delivery in a week.  It is almost as if the system detects that I will purchase the product if the shipping is free.”

2          “If you leave the site for a period of time and then return, the algorithm may reset to bait you with free shipping.  Switch from the site for a while and see what happens.”

. . .

1          “The ‘Fly By Night’ travel web sites provide the best price for a flight and then in a subsequent visit to the site a few minutes later increase the price or offer less appealing routes.  Once they have gotten you, they have got you.”

2          “Unless you don’t let them get you.”

. . .

1          “The ‘Pillow’ real estate website regularly changes and updates information including what it represented to be historical data.  The predicted price for my house in 2007 is now materially different.”

2          “I can predict the closing price of the Dow last week.”

1          “Taking a screen shot requires a clever workaround.  I filed a printed screen shot of my property and then compared it a year later.  The figures and historical graph were different.  I printed the subsequent results to keep a record in a printed format and then check later.”

. . .

1          “I checked on the availability of a website address and was shocked at this late stage of web address homesteading that it was still available.  I then checked the availability of another more general website and discovered that it was already staked.  When I returned to purchase the first website, it was not available.”

2          “If I find that a website address is available, I immediately purchase it.” 

. . .

2        “You could use another computer and search for a product or flight without revealing your identity or propensity until you sign in to make a purchase.  However, the dubious real estate data appears on every computer screen.”

. . .

Bumper stickers of the week:

Clio needs to clutch the parchment scrolls tenaciously

Let the buyer be aware and be wary and be weary

Mano-a-mano with a machine

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